Nurturing Mutual Respect Based on Trust Since 1992

Dog trainer with a border collie demonstrating a positive relationship

Ready to build the best possible relationship with your dog?

Serving Kitchener-Waterloo since 1992, Puppy Power has gone beyond basic obedience training to help people fully understand their dogs and build a trusting relationship with them. This is always done using scientifically-proven positive reinforcement-based methods without ever resorting to intimidation or force. By maintaining consistent rules, and keeping things predictable for the dog, we can get reliable, desired behaviours.  In 2021, we began incorporating more of Leslie McDevitt’s Control Unleashed Program into all of our services to help dog owners learn how to take their relationship with their dogs to the next level. We do this by giving our learners more agency with conversational training. We value and encourage feedback from the dog at each step of the training rather than just relying on traditional cue & response training. The result? A dog who is more confident and eager to work with their handler; and a handler who feels more comfortable knowing what to do in any given situation in order to not only get the most out of their dog but also to do what’s best for their dog.

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A quick overview of what we offer:

Dog trainer posing for a picture
Puppy Power’s Founder, Norma Jeanne Laurette with Samantha DeJong

As of September 1st, 2015, Puppy Power is under new ownership.  Having taught over 400 professional dog trainers in nine countries, Samantha DeJong, B.Sc, CTB.ccs, IPDTA-CDT is one of the best.  

In order to run a quality dog training facility, among other skills one must have a great rapport with both dogs and their guardians, be a good dog trainer and teacher.  They must be knowledgeable and experienced, flexible and creative.  Samantha has all of these qualities and more.

Samantha loves dogs and cares about people.  She’s smart, talented and compassionate and is loved by all the dogs and their guardians as well as her peers.  She’s qualified and experienced in basic, intermediate and advanced training, behaviour and aggression therapy, socialization and reactive dog classes.   She will continue to use proven – positive reinforcement methods to protect your dog’s emotional well-being and temperament.

I’ve spent the past 23 years earning your trust and it’s important to me that you and your dogs are left in capable and compassionate hands after I leave.  I am proud to pass Puppy Power into Samantha’s care and know without a doubt that she will continue to run a quality business that focuses on making the world a better place for dogs and those who love them. 

Norma Jeanne Laurette

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